About Atrovia

We help small business owners
stop guessing and start growing.

Most owners don't fail because they lack tools. They fail because nobody hands them a plan, sets it up the right way, and stays to help them execute. Atrovia was built to fix exactly that.

Bakery
Bakery
Salon
Salon
Makers
Makers
Trades
Trades
Cafés
Cafés
Retail
Retail
What we built

The whole company — in one place.

Atrovia isn't one tool, and it isn't two. It's a complete operating system for a small business — the departments you can't afford to hire yet, working together from day one.

Marketing brings customers in. Sales & CRM turns them into booked, paid work. Operations delivers it on time and builds your team. Finance connects your books and tells you what every decision really costs. And a CEO agent, Orion, keeps all of it on one living business plan.

Owners kept telling us the same thing: getting customers, keeping customers, delivering the work, and knowing the numbers can't live in six disconnected apps. So we built one place for all of it — with a team that teaches you and your crew to run it. No MBA required.

One system · your whole company
Marketing· Maven
Sales & CRM· Astrid
Operations· Otto
Finance· Fin
+ your CEO agent, Orion, on one living plan
= ATROVIA.CO
The complete small business operating system.
Meet the founders

Built by people who've actually done it.

Austin and Michael met at a networking event and connected right away — one building small businesses, the other bringing decades of deep technical firepower. As they started working together, they realized owners needed more than marketing or a CRM — they needed the whole company in one place. So they built it.

AR
Austin Reinders
Co-founder · President & CEO

Austin has spent his career building small businesses from the ground up. Over the last six years he went deep on the technology side — applications, marketing, workflows, and how to actually incorporate tech into a small business.

That became the first piece of Atrovia — the growth engine he built to run his own companies, now one department of the full system.

MR
Michael Rabot
Co-founder · COO

Michael has spent 30+ years in Silicon Valley across IT and a range of industries, with deep expertise in complex server environments, security, and backend and frontend application development.

He brings the technical backbone — the engineering and security foundation that makes Atrovia powerful enough to run a real business on.

Together they built what they believe is the operating system every small business deserves — Marketing, Sales, Operations, and Finance in one place, powerful technology made genuinely simple to run.

What we believe

Guided, not do-it-yourself.

A plan first

Before any tool, we build a real plan that fits your business and is easy to actually follow.

A real team

Not consultants who vanish after the call. A team that stays and does the hard parts with you.

Grows with you

Start with one tool, add the next when you're ready. The system scales as your business does.

Why we do this

A commitment to communities around the globe.

We share one goal: make it easy for any small business to adopt powerful systems, connect with the customers who love them, and grow. When a business grows, it means more profit, higher wages, and a better, more organized place to work.

Give that to enough companies and something bigger happens. Stronger economies. Better relationships. Happier employees. Better communities. That's the future we're building toward — one small business at a time.

Stronger economies
Better relationships
Happier employees
Better communities
2
Programs combined into one
90 days
To a plan that's live and moving
1,000+
Industries on our roadmap
Get in touch

Let's talk about your business.

Have a question, or want to see if Atrovia is the right fit? Reach out — a real person will get back to you.

Opens your email app addressed to info@atrovia.co.